What is Call Forwarding?
If your company wants to expand into a new market, whether it’s across the street, across the country, or halfway around the world, then it should consider call forwarding. Sometimes referred to as call routing, call hunting, follow the sun, find me/follow me, call forwarding is an easy and powerful way to build your brand no matter your size. It works like this: if your business is based in Chicago and you’d like to reach customers in London, then all you need to do is activate a UK toll free number or local UK phone number and use call forwarding to send calls from UK costumers to any number you want: call center, home office line, or even a mobile smart phone. Call forwarding gives your company instant credibility, and allows you to have a local presence no matter where you are located.
Call Forwarding Integration into Your Business
So how do you make the most out of call forwarding? First of all, you should integrate this valuable tool into your planning process. No matter if you are activating a localUSA phone number, a toll free number, or some other international phone number, you can save money, time, and resources with call forwarding. Make certain that every team in your organization is prepared: operations, sales, marketing, and customer care. It’s important to ensure that calls are answered in the correct language and with reliable hours of operation, products and services can be fulfilled with little to no errors, and marketing and promotions are driving consistent sales from your new customer channel. You may also want to optimize call forwarding with features like SIP (VoIP) forwarding, fax and voicemail to email, day/time routing, and failover routing.