Remember when cell phones were, well, just phones? Then came mobile email, texting, apps, and even calorie tracking. The question today is not what can your cellphone do for you, but what can’t it do. Still, it came as a surprise to many when both Google and Amazon shared plans to enter the mobile game. It seems that just about everyone has now joined the Smartphone mobile arms race, and the new line-up can only mean great things for the future of the smartphone.
A Bright Future for Smartphones
So what prompted internet giants Google and Amazon to begin producing Smartphone technology? Both companies have been investing more and more in technology over the past few years: consider Amazon’s Kindle, the first e-reader to gain international popularity; and Google’s groundbreaking Google Glass Project, that may soon revolutionize the way in which technology integrates with our everyday lives. Both Google and Amazon have recognized that the future of the web is intertwined with the future of smartphone technology, and the investment advantages of such a future are huge. Let’s take a look at how Google and Amazon have already begun to use the smartphone-web connection to the advantage of their respective enterprises:
The Amazon Fire Phone: The Amazon Fire phone promises to be a game changer, utilizing the sleekest and most efficient smartphone technology available today. For Amazon, however, the advantages of becoming a respectable player in the Smartphone game lie in the marketing field. The Amazon Fire already comes with a free year of Amazon Prime, encouraging Amazon smartphone users to also shop with Amazon. The most lucrative aspects of smartphone development lie in the future, however. As smartphone technology advances, so will its uses in everyday life. The question that Amazon is trying to answer, therefore, is when your smartphone can turn on your coffee maker for you, will that coffee maker be Amazon or Apple brand?
Google’s Project Ara: Google’s recent release of 100 Project Ara smartphones indicates a promising future for Google’s place in the smartphone industry. The aim of Project Ara is to enable consumers to customize smartphones, personalizing both designs and add-ons. Google’s more traditional smartphone models, such as the Nexus 5, integrate ideally with Google’s many web-based add-ons, allowing smartphone users easy access to applications such as Google Drive, Google Voice, and Google Docs. Google has already begun to branch out into the more interesting aspects of smartphone technology through projects such as Google Glass and the Google Smartwatch.
With Amazon and Google both in the smartphone race, it seems like only a matter of time before cellular technology as we know it today is obsolete. Already talk is in the air of cell phone implants, that synchronize with other smart-technology devices to integrate seamlessly into the everyday lives of implant wearers. Of course, we’re not there yet, but as the competition between major smartphone developers stiffens, the race to release the next big thing in smart technology is on. Who do you think will be the winner?