Why Everyone is Joining the Smartphone Mobile Arms Race

Share Button

Remember when cell phones were, well, just phones? Then came mobile email, texting, apps, and even calorie tracking. The question today is not what can your cellphone do for you, but what can’t it do. Still, it came as a surprise to many when both Google and Amazon shared plans to enter the mobile game. It seems that just about everyone has now joined the Smartphone mobile arms race, and the new line-up can only mean great things for the future of the smartphone.

A Bright Future for Smartphones

So what prompted internet giants Google and Amazon to begin producing Smartphone technology? Both companies have been investing more and more in technology over the past few years: consider Amazon’s Kindle, the first e-reader to gain international popularity; and Google’s groundbreaking Google Glass Project, that may soon revolutionize the way in which technology integrates with our everyday lives. Both Google and Amazon have recognized that the future of the web is intertwined with the future of smartphone technology, and the investment advantages of such a future are huge. Let’s take a look at how Google and Amazon have already begun to use the smartphone-web connection to the advantage of their respective enterprises:

Why Everyone is Joining the Smartphone Mobile Arms RaceThe Amazon Fire Phone: The Amazon Fire phone promises to be a game changer, utilizing the sleekest and most efficient smartphone technology available today. For Amazon, however, the advantages of becoming a respectable player in the Smartphone game lie in the marketing field. The Amazon Fire already comes with a free year of Amazon Prime, encouraging Amazon smartphone users to also shop with Amazon. The most lucrative aspects of smartphone development lie in the future, however. As smartphone technology advances, so will its uses in everyday life. The question that Amazon is trying to answer, therefore, is when your smartphone can turn on your coffee maker for you, will that coffee maker be Amazon or Apple brand?

Why Everyone is Joining the Smartphone Mobile Arms RaceGoogle’s Project Ara: Google’s recent release of 100 Project Ara smartphones indicates a promising future for Google’s place in the smartphone industry. The aim of Project Ara is to enable consumers to customize smartphones, personalizing both designs and add-ons. Google’s more traditional smartphone models, such as the Nexus 5, integrate ideally with Google’s many web-based add-ons, allowing smartphone users easy access to applications such as Google Drive, Google Voice, and Google Docs. Google has already begun to branch out into the more interesting aspects of smartphone technology through projects such as Google Glass and the Google Smartwatch.

With Amazon and Google both in the smartphone race, it seems like only a matter of time before cellular technology as we know it today is obsolete. Already talk is in the air of cell phone implants, that synchronize with other smart-technology devices to integrate seamlessly into the everyday lives of implant wearers. Of course, we’re not there yet, but as the competition between major smartphone developers stiffens, the race to release the next big thing in smart technology is on. Who do you think will be the winner?

 

How to Be the Game Changer When You Buy a Toll Free Number

Share Button

How to Be the Game Changer When You Buy a Toll Free Number

In a world where people frequently use social media or text messages to communicate, it can sometimes seem like nobody ever makes a phone call anymore. However, studies indicate that this simply isn’t the truth and that customers actually prefer to call customer service when they need help with something. With this in mind, the value of a toll free number is undeniable, as it can put you in contact with almost anyone at no cost to them. In addition to this, there are several other benefits to owning a toll free number that many businesses have yet to discover. If you want to be a game changer, here are some ideas to help you make the most of your new number.

Use Your Number As A Marketing Tool

Regardless of what number you choose, if you add a toll free number to your advertisements, you will most likely receive more calls. In particular, a vanity number works as a form of advertisement because it is easy to recognize the 800 prefix as toll free and it is easier for people to remember words than numerical digits. A study done by 800response found that most people who saw an ad with a vanity number were able to recall it.

Needless to say, this is a pretty powerful tool for marketing, yet many companies still neglect putting their toll free numbers on advertisements. This is a big mistake, because toll free numbers are designed to be seen by as many people as possible. If you’re expecting customers to find you in the yellow pages, you are in for an unpleasant surprise. It’s time to start taking this seriously and reaching out to as many customers as possible. Maximize your efforts by putting your number on billboards, company cars, tv ads and even your website.

Strategize and Glocalize With Toll Free Numbers

In addition to getting your number out there, you can take advantage of its marketing benefits by expanding your reach. When you buy a toll free number designed for specific target markets, you’ll be able to reach out to a certain group of people and let them know about your business. If you buy more than one toll free number and craft each of them to appeal to several different markets, you can expand the reach of your company and improve call generation at the same time.

An additional benefit of this approach is that it will allow you to collect data and analyze how certain markets respond to your product or service, which you can then use to plan a better business strategy for the future. Who knew that all you had to do was buy a toll free number to test potential markets?

By expanding the reach of your business with toll free numbers, you can also make your business appear to be local without actually being located in the area where you are advertising your number. This is a lot like glocalization, as you will be tran
sforming the appearance of your 800 numbers in order to appeal to local consumers. Whether you use this strategy to immediately expand the reach of your business or just test the waters, it is definitely a useful tactic.

Advertise Your Number on the WebHow to Be the Game Changer When You Buy a Toll Free Number

You might think that modern consumers are either going to use a phone to contact you or they’re going to use the internet and social media. However, the truth is that modern consumers use both methods simultaneously. In fact, for local businesses in particular, it can be absolutely imperative that they buy a toll free number and share it on their website. Why? Because 88% of consumers who search for a local business on a mobile device end up calling that business within 24 hours.

This means that people are using smartphones and other mobile devices to look for local businesses online, and then they are making calls in order to contact those businesses. Instead of using one form of communication or another, most people actually prefer to use both at the same time. Considering that one half of all local searches are performed on mobile devices, it’s clear that there is a hidden opportunity here. If you haven’t already put your toll free number in an easily visible location on your website, now is the time.

Use Toll Free Numbers Wisely

As you can no doubt see, the game isn’t about the numbers, it’s about how you use them. If you use them simply to connect with people, they probably won’t impress. However, if you buy a toll free number and use it to advertise and glocalize, you will be getting the most bang for your buck. Make the most of your money and your business by using your toll free number wisely.

 

Smartphone Revolution: A Retailers Guide to the New Mobile Market

Share Button

Smartphones are taking over. They are designed to make our lives easier; if you can think of something, there’s probably an app for it, so it’s no surprise that consumers are using their phones for everything from managing finances to digesting the latest viral video. For this reason smartphone ownership has skyrocketed in recent years, […]

Continue reading...

Service Beyond the Dial Tone: How a Cloud Telephone System Can Boost Your Customer Satisfaction

Share Button

Upgrading your business to a cloud telephone system may be the customer service shortcut you’ve been looking for. Cloud telephone systems are often cheaper than traditional phone service plans, and come with a wide range of telecommunications tools that are specifically designed to manage high-volume call traffic, handle international relations, and accommodate growing business needs. […]

Continue reading...

Social Commuting: How Social Media Makes it Easier than Ever to Work from Home

Share Button

Who would have thought that one day social media and the business world would join forces? It was once the height of unprofessionalism to utilize social media platforms during the work day, but as social media has evolved, so has its place in the workforce. Today, businesses are taking advantage of the ease of communication […]

Continue reading...

Facebook Mobile’s New Goldmine: Ads in Mobile Apps

Share Button

The world of mobile advertising has sure changed a lot in the past few years. Instead of just focusing on social interaction and its ability to drive sales and clickthroughs, Facebook ads now offer tailored home page experiences that seamlessly fit into the news feeds of their userbase. In addition, they also offer ads that […]

Continue reading...

How Google Has Ruled Online Communications

Share Button

There’s no denying that Google has had a huge impact on the world. It has changed how we learn and interact with data, but did you know that it also changed the way we communicate? While Google is primarily a search engine, it’s range of features–from Gmail, to Google Voice and Plus Hangouts–are on the […]

Continue reading...

How a Cheap Business Phone Line Can Establish Credibility for Your Small Business

Share Button

For smaller or less-established businesses looking for a way to puff out their chests and appear larger and more mainstream than they are, they should look no further than their telephones. A business’s phone network is the liaison between a customer and then enterprise itself. When a caller reaches a clumsy, impersonal phone system that […]

Continue reading...

How to Go Viral: A Social Video Promotion Checklist

Share Button

There was a time when the word “viral” involved circumstances that people generally wanted to avoid. But when applied to online videos, the phenomenon can make businesses healthier, not weaker. Viral Videos — videos that are seen by an extraordinary number of people in a very short period of time — can’t be bought. They […]

Continue reading...

Never Miss a Beat: How to Start Forwarding Calls to a Cell Phone

Share Button

The mobile revolution isn’t much of a revolution at all if the calls you’re receiving never make it to the phone in your pocket. You have apps that let your scan barcodes, view the Earth’s topography and get the name of the song that’s playing at the restaurant where you’re currently eating (the reservation to […]

Continue reading...